Uncategorised - Shrike Marketing & Design

Current Marketing Trends 2022

Influencer Marketing has Become Increasingly Popular There’s no need to hire a celebrity influencer and pay thousands of rands because now smaller businesses use people called “micro-influencers.” Micro-influencers are social media promoters with a smaller following than celebrities but their following is still quite large ranging from thousands to tens of thousands of followers. These influencers […]

Man aiming incorrectly aiming at a target

3 Common Marketing Misconceptions

The term “marketing” has a wide spread of ideologies and beliefs therefore misinformation about marketing can often sound like the truth. Choosing to believe misinformation can be a great danger to your business and ultimately damage your business in the long run. Below we’ve outlined some of the most common misconceptions about marketing that we […]

The Importance of Using Backlinks on Your Website

What Are Backlinks? Backlinks are also commonly known as “inbound links”, “incoming links” or “one-way links”. They are links from one website to a page on another website. Large search engines such as Google see backlinks as “votes”. Website pages with a high number of backlinks tend to have high organic search engine rankings which […]

A Guide to Marketing

When you have an effective marketing strategy in place your business is bound to be successful. When a business does not have a marketing strategy, it will fail to achieve the goals and objectives set out for it. Marketing is made up of various components that are important throughout each stage of a business’s endeavours […]