What is Google Ads (AdWords)?
Google Ads (AdWords) are the ads that you use when you search for queries on Google. They are used to help businesses to grow in a quick and easy way with all the extra hassle. It is an auction system that allows advertisers the opportunity to bid their way to the top. And the best part, you are in control of your budget and spend.
How does it work?
Google Ads is an auction system that allows you to bid for the position of your ad. Normally, the highest bidder wins, but not with Google. Google prioritises the best ads within the auction. So what does this mean? You can rank higher than your competitor and pay less. That’s where we assist. We ensure that you have the best quality ads to bring down your costs.
It works on a pay-per-click system. That means that you will only pay when someone clicks on your ad. It does not matter if the ad is shown a hundred times for example. You will only pay when someone clicks on your ad.
Why should you use them?
Google Ads are beneficial for a few reasons:
- More people will come across your website.
- You will reach your target audience much faster.
- It is a really affordable way to advertise your business.
- You are marketing towards people that are actively looking for your products and/or services
- It is instant. No lengthy waiting periods for your website to rank organically
- You are in control!
Google Ads Costs South Africa
Google ads vary depending on the industry you are in. For example, a highly competitive industry like insurance attracts a much larger CPC (Cost Per Click) than that of an LED Lighting Manufacturer or Physiotherapist. We have clients that start with an average CPC of R2, while others average R15. You could even pay as much as R35. But again, it is all relevant to your industry. We will help you plan your keywords, budget and campaign structure to work towards the best ROI for your business.
How can we help you?
Shrike Marketing and Design will create Google Ads for you and we will monitor the results. We take the hassle and stress of advertising away from you and we turn it into results. You don’t have to worry about the daily, mundane tasks of monitoring and improving your ads. Leave that up to us. We also make sure that you are getting the leads you need to grow your business.
Google AdWords Pricing
Our Google Ads prices are competitively priced to help you grow your business, no matter what the size of your budget is. Our expert advisors will work closely with you to give you the best ROI for your Google Ads budget.
Google Ads Starter Package
- Keyword Research & Planning
- Campaign Setup
- Website Audit
- Monthly Reporting
- Daily Monitoring and Optimisation
Is your budget really limited? Not to worry. We have put an entry-level package together for you. We can get you started for a very affordable monthly amount.
Get 5% off your management fee with every successful referral you make for our Google Ads services.
Google Ads Intermediate Package
- Keyword Research & Planning
- Campaign Setup
- Website Audit
- Monthly Reporting
- Daily Monitoring and Optimisation
As your business grows your marketing budget should to. This advanced package puts the power in your hands. You can set the budget of your larger budgets. We will negotiate your management fee based on your advertising budget.
Get 5% off your management fee with every successful referral you make for our Google Ads services.
Google Ads Advanced Package
- Keyword Research & Planning
- Campaign Setup
- Website Audit
- Monthly Reporting
- Daily Monitoring and Optimisation
- Management Fee Negotiable
- Flexible Advertising Spend
Take flight with your large websites and rank for those important pages. Great for online stores or product-based websites.
Get 5% off your management fee with every successful referral you make for our Google Ads services.