Current Marketing Trends 2022

Influencer Marketing has Become Increasingly Popular

There’s no need to hire a celebrity influencer and pay thousands of rands because now smaller businesses use people called “micro-influencers.” Micro-influencers are social media promoters with a smaller following than celebrities but their following is still quite large ranging from thousands to tens of thousands of followers. These influencers have a niche on their social media accounts and their posts receive a high level of engagement. Micro-influencers are still considered normal, everyday people (unlike hard-to-reach celebrities) therefore their viewers are likely to trust their reviews and recommendations as they are relatable.

Mobile Optimisation has Become More Important

Consumers spend almost 90% of their time on a mobile device. More than half of online traffic comes from mobile devices such as smartphones and tablets. Millennials and Gen Z viewers spend the most time on mobile devices, using social media and shopping online. Mobile-optimised digital experiences will be even more important to consider as a business owner or investor whose target-market are these fast-paced, highly technologically connected generations. 

More Businesses will Start Using SEO (Search Engine Optimisation)

SEO (search engine optimisation) is not new, however its strategies are becoming even more popular within modern day marketing strategies as more and more businesses are becoming aware of its importance. Without an SEO strategy, your business won’t rank highly on search engines such as Google and therefore you won’t receive as much exposure for your business as you want. It is vital to speak to a professional, international marketing agency such as Shrike to help you develop your SEO strategy, create target keywords and take your business to the next level.

Blogging isn’t Going Anywhere

Blogging has been used a popularly used marketing strategy for as long as businesses had a website. This does not mean that it is out-of-date or old. In fact, blogging has been used for so long because it works! Blogging is a great way to improve your SEO, create internal links, work with other businesses for backlinks, focus on your targeted keywords and give your viewers insightful information about your business or things related to your business.

We hope that you found this article insightful. For more information on current marketing trends or any other information about your marketing needs, contact us today!