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Current Marketing Trends 2022

Influencer Marketing has Become Increasingly Popular There’s no need to hire a celebrity influencer and pay thousands of rands because now smaller businesses use people called “micro-influencers.” Micro-influencers are social media promoters with a smaller following than celebrities but their following is still quite large ranging from thousands to tens of thousands of followers. These influencers […]

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3 Common Marketing Misconceptions

The term “marketing” has a wide spread of ideologies and beliefs therefore misinformation about marketing can often sound like the truth. Choosing to believe misinformation can be a great danger to your business and ultimately damage your business in the long run. Below we’ve outlined some of the most common misconceptions about marketing that we […]

The Importance of Using Backlinks on Your Website

What Are Backlinks? Backlinks are also commonly known as “inbound links”, “incoming links” or “one-way links”. They are links from one website to a page on another website. Large search engines such as Google see backlinks as “votes”. Website pages with a high number of backlinks tend to have high organic search engine rankings which […]

A Guide to Marketing

When you have an effective marketing strategy in place your business is bound to be successful. When a business does not have a marketing strategy, it will fail to achieve the goals and objectives set out for it. Marketing is made up of various components that are important throughout each stage of a business’s endeavours […]

What is an Integrated Marketing Campaign?

Integrated marketing is a marketing strategy that highlights the importance of a consistent, multi-dimensional brand experience for the customer. Concentrating on making a branding effort – across television, radio, print, Internet. This means that the dimensional brand experience is in a similar style that emphasizes the brand’s ultimate message. Benefits of Integrated Marketing Campaigns Why […]

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Why customer service is as important as lead generation

Recently I have dealt with several suppliers In different Industries. The buzz words In sales are always “lead generation”. This Is true, If you are not bringing new leads In, you are not making money. But what happens after you get those leads In? Customer Service Is King The different suppliers I have dealt with, […]

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Why Marketing Budgets Should Increase in Tough Times

It is always a difficult any business owner faces when things get tough: “Where do I cut budgets?”. The unfortunate reality is that marketing budgets are the first to go. In reality, that should be the last budget to be cut or should actually be increased. Here is why. Increased Marketing Budgets Works It is […]