What is an Integrated Marketing Campaign?
Integrated marketing is a marketing strategy that highlights the importance of a consistent, multi-dimensional brand experience for the customer. Concentrating on making a branding effort – across television, radio, print, Internet. This means that the dimensional brand experience is in a similar style that emphasizes the brand’s ultimate message. Benefits of Integrated Marketing Campaigns Why […]
Why customer service is as important as lead generation
Recently I have dealt with several suppliers In different Industries. The buzz words In sales are always “lead generation”. This Is true, If you are not bringing new leads In, you are not making money. But what happens after you get those leads In? Customer Service Is King The different suppliers I have dealt with, […]
Why Marketing Budgets Should Increase in Tough Times
It is always a difficult any business owner faces when things get tough: “Where do I cut budgets?”. The unfortunate reality is that marketing budgets are the first to go. In reality, that should be the last budget to be cut or should actually be increased. Here is why. Increased Marketing Budgets Works It is […]